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Platform: The Art and Science of Personal Branding by Cynthia Johnson

• Platform: The Art and Science of Personal Branding
• Cynthia Johnson
• Page: 224
• Format: pdf, ePub, mobi, fb2
• ISBN: 9780399581373
• Publisher: Potter/Ten Speed/Harmony/Rodale

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The indispensable guide to developing a personal brand, finding an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.   In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.

How To Build A Personal Brand In Three Steps - Forbes
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ideal customer profile. Platforms are chosen with the utmost care. How to Build Your Personal Brand While Building Your Company Brand. BUS 176 W - Stanford Continuing Studies - Stanford University
Liberal Arts & Sciences · Creative Writing · Professional & Personal Development . Back to Professional & Personal Development. BUS 176 W — How to Effectively Use Social Media for Your Company and Personal Branding Senior digital marketing strategists and executives from the major platform companies will be  The art and science of personal branding [infographic] | Knowledge
Check out this infographic below by BestMarketingDegrees.org to learn more about the art and science behind branding yourself online. 10 Real Branding Lessons I Learned After Creating 500 Daily
Creating a personal brand from 500 daily consecutive videos is possible. All Lifestyle · Arts · ForbesLife · Vices · Boats & Planes · Watches & Jewelry on the platform - #DailyGoldie - with the moniker, the "Oprah of LinkedIn." Case study with London School of Economics & Political Science students  The Art and Science Behind Personal Branding Online [Infographic
Whether you're going for your first job interview out of college, or you're a seasoned business professional, virtually everyone now has to